It's almost been a year since we return delivered our first Yellow Page Mountain to the Yellow Media head office, but despite strong media coverage of our first initiative, we did not inspire the government to create opt-in legislation, like in San Francisco, California.
Last week, while walking home on Jean Talon, I saw dozens of unclaimed phone books littering the streets of Montreal and decided it was time to take action again:
French version - Mont Pages Jaunes:
I intend to deliver this year's Yellow Page Mountain to the policymakers who can put an end to mass unsolicited phone book deliveries. I want to deliver the Mountain to the appropriate government or municipal office that can pass opt-in only legislation and invite others to join me with their unwanted phone books on the delivery day.
Where do you think I should deliver the mountain in Montreal? Should I tour with my mountain?
P.S. Videotron just released its own Yellow Pages! What a waste!