An initiative created by Aimee Davison to end the unwanted mass distribution of paper Yellow Pages.
A friend of mine suggested a great crowd-sourcing project for this problem: everyone donates $25, and you rent a U-Haul van and drive around your neighborhood collecting the yellow mountain. Then you drive it up to Yellowpages headquarters and 'return' all of them (preferably in a photo-op friendly yellow mountain :). I'm sure it would make for a great video too..
sorry, that should read 25 cents (not $25)..
That's already been done by us: http://www.youtube.com/yellowpagemountain