Mountainous Reactions

Yellow Page Group should be aiming for digital...

We proudly report that exactly one month has passed since we built the Yellow Page Mountain and the societal impact and transmission of our stunt continues.  So far, our video has nearly 24 000 views on YouTube and nearly 500 eco-conscious members have joined our Facebook Fan Page.

Since launching our campaign to hasten the discontinuation of the paper phone directory, we have been featured in six major Canadian news media outlets in French and English, and been discussed in over a dozen popular blogs:

News media:

Globe and Mail (Siri Agrell)
La Presse/ Cyberpresse (Tristan Péloquin)
Cyberpresse Finances (Richard DuFour)
The Montreal Gazette (Andy Riga)
CTV.ca (Amy Chung)
LCN (TVA Nouvelles)

Blogs:

Proper Propaganda (Jackson Wightman)
PR Daily
Fait Ici (Lindsay Davis)
Unconsumption (Molly Block)
Good.is (Andrew Price)
Montreal City Weblog (Makaera Vir)
Reddit.com
Big Fat Marketing Blog (Brian Quinton)
Branchez-Vous (Marie-Andrée Chalifour)
DavidPainchaud.com (David Painchaud)

Yellow Page Mountain is overjoyed to be a social media catalyst for environmental change.  We believe we can retire the paper phone book (or vastly decrease its distribution) by promoting environmentally friendly digital alternatives.  Yellow Page Mountain now considers part of its mission to educate both individuals and businesses in digital literacy, online marketing and paperless directory solutions.

Another important announcement, if any individual from any city in the world wishes to volunteer for the next Yellow Page Mountain guerilla initiative, please send an e-mail to Yellow Page Mountain @ gmail.com.

If you haven't already done so, please OPT-OUT IN CANADA, OPT-OUT IN THE U.S. or OPT-OUT IN FRANCE today.  Links to opt-out programs in any other countries are greatly appreciated on the Yellow Page Mountain Facebook Page or in the comments.

Inspired by the PureAirSystems blog, we suggest that the old yellow pages slogan, "Let your fingers do the walking" should be permanently changed to, "Let your fingers do the typing."


Aimee